Result Filters See comment in PubMed Commons belowSubst Use Misuse.Epub 2016 Aug 2.#Vapelife: An Exploratory Study of Electronic Cigarette Use and Promotion on Instagram.Laestadius LI1, Wahl MM1, Cho YI1.Author information1a Joseph J. Zilber School of Public Health , University of Wisconsin-Milwaukee , Milwaukee , Wisconsin , USA.AbstractBACKGROUND: The growth of social networking services has enabled the sharing of electronic cigarette opinions and experiences via user-generated content.OBJECTIVES: This exploratory study analyzed electronic cigarette content found on the visual social networking service, Instagram, in order to highlight public health challenges created by this content and support understanding of electronic cigarette promotion and usage.METHODS: A qualitative content analysis was performed on Instagram posts made with the hashtags #ecig or #vape in October 2014.Images, text, and hashtags from 85 posts (43 #ecig, 42 #vape) were analyzed.In addition, the total number of posts made with eight key electronic cigarette hashtags was recorded at four points between March 2014 and October 2015.RESULTS: The total number of #vape posts on Instagram grew by 4,163,274 during the study period, while #ecig posts increased by 741,916.

Of the posts examined in-depth, corporate users made up over half of posts.No posts were critical of electronic cigarettes.Few mentioned electronic cigarettes in the context of health benefits.No posts included major brands, and mod style electronic cigarettes were mentioned or depicted in over half of posts.A majority of posts included hashtags expressing vaping identity and community.In addition, users mentioned novel practices such as sub-ohming.Conclusions/Importance: Instagram users in our sample characterized electronic cigarettes primarily as novel devices rather than equivalents to cigarettes.Further, hashtag communities and identities appear to be forming around vaping.Future research should consider the public health implications of these hashtags, as well as novel electronic cigarette practices.KEYWORDS: Electronic cigarettes; advertising; content analysis; ecig; peer networks; social mediaPMID: 27484191 DOI: 10.1080/10826084.2016.1188958 Full Text SourcesTaylor & Francis Supplemental Content

AbstractCelebrities endorsing e-cigarette brands on social media may exert a strong influence on e-cigarette uptake.Using a between-subject experiment, this study examines the effects of endorser type (celebrities, non-celebrities and products only) in e-cigarette brand Instagram advertisements on e-cigarette attitudes and smoking intentions.Results showed that celebrity endorsers significantly increased positive attitudes towards e-cigarettes and smoking intentions, compared to non-celebrities or products only.Celebrity endorsers also rated significantly higher on trustworthiness, expertise, goodwill and attractiveness, compared to non-celebrities.Additionally, identification, social comparison, health consciousness and social networking site use moderated between endorser type and key dependent measures.Implications for e-cigarette marketing regulation are discussed.ReferencesChooseTop of pageAbstractIntroductionMethodResultsDiscussionLimitations and implicati...ConclusionReferences <<

< Previous Next > Home > ETD > 3350 Title Heating Up the Debate: E-cigarettes and Instagram Degree Master of Arts Program Media Studies Supervisor(s) Dr. Daniel Robinson Abstract Electronic cigarette (“e-cigarette”) posts on Instagram are increasing daily.e cigarette ennisTwo compelling reasons to investigate e-cigarette content on Instagram are: the large numbers of young people on Instagram and recent research suggesting that e-cigarettes function as tobacco smoking initiation products, especially among teens.e cigarette fogFor this study, a representative sample of 854 e-cigarette hashtag (“#”) ecig posts were compiled from Instagram in October 2014.e cigarette homemade juice

A content analysis was then performed on these posts to determine the frequency and composition of such categories as product shots, promotion, event sponsorship, “vape-selfies,” and health-related messages.Noteworthy findings include the preponderance of e-cigarette product shots, “follower giveaway” contests to increase electronic word-of-mouth (“eWOM”), “blowing cloud” contests promoting e-cigarettes and the “vaping lifestyle,” and the near absence of health information concerning e-cigarettes.e cigarette is not workingDownload Included in Health Communication Commons, Social Media Commons Sharee cigarette kosiceSocial media marketing has a huge impact on teens and young adults, influencing their attitudes about different products and their subsequent buying habits.e cigarette lake forest ca

Such an endorsement of e-cigarettes by a celebrity can promote usage among youth and prove to be harmful in the long run.Social media is hugely popular in the internet age of today.With highly accessible smart phones and an ever-progressing technology, social media is fast replacing traditional means of marketing.Be it movies, brand endorsements or personal networking, there is a social media platform for promoting everything.However, this kind of continuous brand endorsement can have a great impact on the way the users perceive certain products.In addition, celebrity endorsements can also have a positive influence on users and promote usage.Such celebrity endorsements on social media have given rise to a positive attitude towards e-cigarettes.E-cigarettes have been found to contain carcinogenic metals and promote smoking urges among users.Considering that 24% of high school students have reported using e-cigarettes, and about 7 of 10 students being exposed to e-cigarette advertising, e-cigarettes are fast becoming a major health issue in the US.

Even though the FDA has extended its regulatory authority over e-cigarettes and restricted their purchase to those 18 or older, no marketing restrictions have been imposed.As a result, different social media platforms are inundated with e-cigarette advertisements and celebrity endorsements for different e-cigarette brands.Observing this rise in the online advertising trends and the subsequent rise in e-cigarette usage, researchers have studied the effect of celebrity e-cigarette endorsements on social media on young adults and teens.The complete details of the study can be found in Journal of Health Psychology.Celebrities are often seen as role models, setting behavioral norms for teenagers and young adults.Researchers wanted to further quantify the effect a celebrity endorsement can have on the popularity of e-cigarettes.Using a pre-study survey, an e-cigarette brand with median popularity was chosen to eliminate pre-existing brand perceptions.A diverse group of 141 undergraduate students were recruited for the main study.