Fortune 500Hackers Leaked ‘Orange Is the New Black’ Despite Receiving $50,000 RansomMost Powerful WomenIn the Fight Against Sexual Harassment, Money Trumps MoralsMylanEpiPen Maker Mylan Saves Millions in Taxes Thanks to Huge Stakes in Coal CompaniesMost Powerful WomenWhat Uber’s Board Can Learn from StarbucksAppleThe Apple iOS and Android Price Gap Just Gets WiderPhilip Elmer-DeWittSunday's post "How Apple Sucks the Profit Out of Mobile Phones," prompted a reader objection:"I think you should drop the 'How' in the headline, as it is not addressed in the text."OK.Maybe this chart will help:Click back and forth between iOS (aapl) and Android (googl) and you'll see that the average selling price (ASP) of an iOS device has held more or less steady over the past five years while Android's ASPs have halved.Subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.Back in September, market researchers at IDC predicted that smartphone prices would drop 4.6% per year for the next four years.

But last quarter, with iPhone unit sales flat and their first-ever decline just three months away, iPhone ASPs actually increased, from $687 to $691.Faced with a choice between protecting iPhone market shares and iPhone profit margins, Tim Cook stuck with profits.For more on Apple, watch: UPDATE: Asymco's Horace Dediu begs to differ."Common misconception," he tweeted Monday morning."Apple is not concerned with keeping profits.It’s concerned with prices.Within the price is perception.Apple chooses deliberately to 'own' a price point and will never move from it.For 30 years the ASP of a Mac hardly changed.Same with iPod and same for iPhone."Contents > Social apps > Photo & video apps > Work, office, business & productivity apps > Shopping apps > Reading, music & entertainment apps > Travel apps > News & reference apps > Sports apps > Web browsers Looking for the best free iPhone apps?We're here to help, with our roundup of 80 fantastic free news, photography, entertainment, work and social apps for the iPhone.

Read next: Best free iPad apps Nobody likes spending money if they can avoid it - even those who've just spent a fortune on an iPhone 7 or iPhone 7 Plus.In fact, you've probably got less cash to spare than the rest of us after settling up with Apple.Luckily there are masses of free apps on the App Store, many of which are just as good as the paid-for alternatives, enabling you to expand your device's capabilities in a myriad of exciting ways.v2 pro vape pen reviewIn this feature we're focusing on non-gaming apps, but if you're interested in gaming, take a look at our dedicated roundup of the best free iPhone games.710 pen mini vaporizer review(We also have an article listing the best free iPad games.)top e cig stocks

On the other hand, if you're interested in the down sides of the free app business model, check out Freemium is the worst thing in the history of gaming: a rant and Why apps need to be more expensive.Reddit's free iPhone app replaced the old Alien Blue Reddit app, which until April 2016 was the closest thing to an official Reddit app we'd seen so far.But now, Reddit has used what it learned from Alien Blue to come up with its own app built from the ground up.ios store json dataYou'll see the latest news, trends and memes available to browse, search and discover within the app's clean, easy-to-use interface.ios store game dataYou'll also be able to access your inbox to stay up to date with messages, comment replies, post replies and mentions.ios store website

If you're using an iPad, you'll need to continue using AlienBlue there until Reddit creates a dedicated iPad app, though.Buffer is a neat tool that lets you easily post - or share pages you've found - to multiple social media accounts (although only a single account per social network, unless you upgrade to the paid-for version) at scheduled times.It's fantastic for media and business types who've used analytics to find out the optimal time to send out tweets and Facebook updates; you can set up a series of strong posting times, and updates will automatically be queued up for the next window.Read next: Best iPad & iPhone apps If you're on Facebook - and if we're honest, most of us are - then this is probably the first app to download on a new iPhone.It's free, it looks good (and fits in with the design aesthetic of iOS 10) and does a good job of getting out of the way and letting you find out where your ex-girlfriend has been on holiday.FREE | Read our full Facebook for iOS review | Download Facebook for iPhone Read next: iPhone 7 rumours | iPhone 7 Plus rumours Find My Friends had a pleasant make-over following the release of iOS 7, and those still interested in stalking their friends, checking up on their wife's whereabouts and making sure they don't end up in the same pub as their dad will find it as useful as ever.

For those that haven't tried it, it's free to download and well worth exploring.FREE | Read our full Find My Friends review | Download Find My Friends for iPhone If you're reliant on Google's mail service, then the Gmail app is an obvious one to try.It's free, it looks good, and it's tightly integrated with other Google services.FREE | Read our full Gmail for iPhone review | Download Gmail for iPhone Facebook introduced Messenger to the world in 2011, when they enabled the functionality of sending and receiving messages by an app, rather than via a browser.In order to use the app, you are required to sign into your Facebook account.Read next: Best iPhone Keyboards.FREE | Download Messenger for iPhone This is one of those super-hot ideas that threatens to upend an entire industry.It remains to be seen whether 2016 will see all news reports delivered via live Periscope broadcast, but either way, this app has made waves.It's a little like Snapchat, but for live video: you start a broadcast, which any of your followers can view as it happens, and the video remains viewable for 24 hours after you finish - and then is erased from existence.

Thrillingly immediate, utterly nerve-wracking for journalists who used to have the best part of a month between filing an article and seeing it on the shelves, and lots of fun to try out.FREE | Download Periscope for iPhone Superb and versatile alternative to FaceTime for when you want to video-call friends and relatives who aren't on Apple devices.Features a slick, user-friendly interface and the ability to make calls over 3G, although call-quality issues and data limits mean we'd recommend this as an occasional indulgence only.FREE | Read our full Skype for iPhone review | Download Skype for iPhone Like Facebook, Twitter's free native iOS app is simple and effective.It's intuitive to use and ideal for the more basic aspects of using the service - which is what you want from the iPhone app.FREE | Download Twitter for iPhone Read next: iOS 10 tips WhatsApp is one of those apps that divides people into camps: the ones who haven't heard of it, and the ones who won't shut up about it.