3X 1500mAh RECHARGEABLE BATTERY FOR ELECTRONIC SHISHA E non cigarette £14.99The Web address you entered is not a functioning page on our site.Go to Amazon.co.uk's Home PageMarlboro-maker Phillip Morris International has finally launched the much talked about IQOS, a smokeless cigarette that has been described as a hybrid between analogs and electronic cigarettes.The new device uses real tobacco refills, but instead of burning it to produce hazardous smoke and tar, it heats it to produce tobacco-flavored vapor.For many, e-cigarettes have proven to be a viable alternative to smoking, satisfying their craving for nicotine through a familiar hand-to-mouth gesture.However, there are also many smokers who find the taste of real tobacco so difficult to replace that they continue to risk their lives by continuing to smoke.They are the ones Phillip Morris International hopes to sell their new IQOS smokeless cigarette to.On November 21st, the tobacco giant launched its new device in Milan, Italy, after previously making it available on the other side of the globe, in Nagoya, Japan.

These two tests market will give the company an idea of whether the IQOS can indeed compete with the already hugely popular electronic cigarette in the reduced-risk product market, which Phillip Morris CEO André Calantzopoulos believes is the company’s “greatest growth opportunity in the years to come”.The IQOS smokeless cigarette looks a lot like a second generation vaporizer, but is very different from modern electronic cigarettes in terms of functionality.Instead of nicotine-laced e-liquid, it uses actual tobacco in the shape of small Marlboro cigarettes that are heated at high temperatures, but not burned.The miniature cigarettes, called “HeatSticks”, are inserted into the IQOS heating device, leaving out the filter, which even has the Marlboro name written on it.Tobacco cigarettes burn at around 800 degrees Celsius, but the IQOS only heats the tobacco to 350 degrees, delivering a mouthful of tobacco-flavored vapor, but no smoke and tar.From what I’ve read, the tobacco is soaked in propylene glycol which helps produce the vapor.

According to PMI statements, the IQOS is the result of over ten years of research and development and around $2 billion dollar in investments.Needless to say the company has a lot riding on this, especially since its traditional tobacco product sales in developed countries have been on the decline for years.Sustained public health campaigns, increasing tobacco taxes and marketing restrictions make a growth in the cigarette sector very unlikely.But the success of the IQOS is dependent on the reduced risk the product allegedly offers.kuur vaporizerI say allegedly, because while there is ample evidence that electronic cigarettes are indeed safer than analogs, the same cannot be said about Phillip Morris’ new products.vaporizer rakovinaApparently, medical tests are already underway in Switzerland, and results are expected in the next year or so.vaporizer lovlig

For the time being, the IQOS is subject to the same level of taxation as conventional cigarettes, and its packaging contains a clear warning that it “can be hazardous to your health”.The iQOS starter kit is currently priced at €70 ($87), while a pack of 20 HeatSticks costs €5 ($6).The devices are currently produced at a pilot factory in Bologna, Italy, but if it proves successful in its test markets, Phillip Morris plans to build a larger one capable of producing up to 30 billion HeatSticks per year.best e cig setup 2013Heat not Burn products haven’t gone mainstream yet, but that moment is steadily approaching.super wakan vaporizerSeveral products are now going through market trials and the most promising of these is Philip Morris’s iQOS system.iqos amber

We’ve looked at this before, but because it’s only on sale in a few countries it’s been surprisingly difficult to get hold of one to actually try it out.However Heat not Burn UK don’t give up easily, and at last month’s Global Forum on Nicotine in Warsaw the elusive iQOS was finally run to ground and given a thorough trial.The iQOS is the latest incarnation of PMI’s “HeatStick” concept.The basic idea is that a special short cigarette is inserted into one end of a small electronic device.ezv vaporizer partsThe device heats the tobacco enough to release vapour – it runs at about 350°C – and you then inhale it by simply taking a puff.e cigarette fonsegrivesPrevious versions didn’t do very well in testing but the iQOS has been given a big boost by modern batteries and USB charging systems; the technology has finally caught up with PMI’s ambitions for the concept.e cigarette 59240

It’s very clear that PMI have put a lot of thought into the design of the iQOS.The device itself is a very sleek piece of gear; smaller and lighter than an eGo-style e-cig, and pleasantly free of things that need to be adjusted, fiddled with and pressed.The vaping industry is working hard to open a gap between itself and tobacco; you could never mistake a modern e-cig for a traditional cigarette, and the user experience is very different too.That’s definitely not the case with the iQOS.This product is aimed squarely at smokers, and it seems that the number one priority was to keep it as close as possible to using an actual cigarette.There’s just one button to turn it on, and an LED to let you know when it’s warmed up.It also feels like a very high quality unit.The body is solid, and has a soft, comfortable rubberised finish.



The real heart of the iQOS is the HeatSticks it’s fed with.These look like short cigarettes, complete with filter, and come in packs of 20.

If you’re used to buying a pack of cigs every day you won’t notice much difference with HeatSticks, apart from them being a bit cheaper.Handling one, it feels exactly like a cigarette – so much that you’re tempted to just stick it in your mouth and light it.Don’t do this; it’s kind of missing the point, and they won’t burn properly anyway.Instead, what you do is insert the HeatStick into the hole at one end of the iQOS.This looks like it could be quite fiddly, but it turned out to be simple.Once in it’s held snugly in place, so you don’t have to worry about it falling out into your lap either.Then you just turn the device on and wait for it to heat up to operating temperature.This takes under a minute and you don’t have to guess when it’s ready.As soon as you press the button to turn it on a green LED starts blinking; when the device is ready to go it stops flashing and glows steadily.After that, all you have to do is puff away.



So the big question is, what’s it like to use?

Can the iQOS really replace traditional cigarettes?That boils down to whether the vapour it produces has enough flavour, throat hit and nicotine, as well as the quantity of the vapour itself.The answer, you’ll be glad to hear, is yes – it works.It does need to be said that the test conditions weren’t perfect.So far there are four HeatStick options available.You can choose from either traditional tobacco or menthol, and they both come in either strong or mild.I never liked menthol cigarettes and preferred lethal, high-tar blends like West or Marlboro Red, so of course the only HeatSticks available to try were mild menthols.Obviously the experience of vaping the iQOS didn’t match up to the lung-blackening pollution belched out by my old favourites, but then with these sticks it was never going to.What I can say is that I smoked mild menthol cigarettes more than a few times when there was nothing else available, and the iQOS did match that experience very well indeed.Swap the minty milds for strong regular tobacco sticks and I think you’d get a suitably satisfying inhale from it.

The vapour is rich and warm, but doesn’t leave a lingering tobacco smell.Each HeatStick is good for about a dozen puffs or slightly more, so it’s roughly equivalent to a normal cigarette.You could probably take a few puffs and power the device down, then finish it later, but I’m not sure what effect that would have on the flavour.I found that, unlike an e-cig, it worked fine when used just like cigarettes; load a stick, fire it up and vape the whole thing.What also deserves a mention is how familiar the experience is.Yes, you need to load the stick and wait for it to warm up, and the device is larger and heavier than a traditional cigarette.It’s not that much larger and heavier though – compared to any of my current e-cigs it’s a real featherweight.You can hold it just like a cigarette with no problems at all.The filter is also exactly the same as you’re used to, so there’s no need to adjust to a metal or hard plastic drip tip; that took me a while to get used to when I started vaping and it’s an issue with some HnB products, like the otherwise very popular Pax 2. iQOS has another advantage over the Pax 2 as well.

There’s no need to scrape cooked tobacco out of it when you reload; just pull the used HeatStick out and drop it in the ashtray.There’s no ash or mess; everything stays self-contained.Everything about the iQOS feels well put together.The device itself comes in a neat little charging case, so you can keep its internal battery topped up while you’re on the go.The case itself can be recharged with the usual micro USB cable.So what’s the verdict?I have to say I was very impressed with this.It’s the closest thing I’ve ever found to the experience of actually smoking, so if you’ve tried e-cigarettes and found they didn’t really work for you this could be just what you’ve been waiting for.It’s simple, efficient and pretty much fool proof.Right now the iQOS is only available in Japan, Switzerland and Italy, but when it rolls out globally it deserves to win a lot of converts.If you’re not in one of those countries Amazon has an excellent selection of iQos products for sale.