Fortune 500Philip Morris’ E-Cigarette Sucks Smokers Away from Japan TobaccoReutersMarlboro maker Philip Morris International (pm) says its e-cigarette has rapidly captured close to 3% of Japanese tobacco sales, making inroads into a market Japan Tobacco (japaf) relies on for 40% of its profit.In what may be an early vindication of Philip Morris's e-cigarette strategy, the iQOS accounted for 2.2% of Japan's tobacco sales in the quarter ended June 30, a company spokesman said.That share had climbed to 2.7% by the end of June after Philip Morris rolled out the 9,980 yen ($98.53) electronic smoker in late April accompanied by "HeatSticks", which cost the same as regular cigarettes."Thefigures clearly show that iQOS is stealing a chunk of the rolled tobacco market," said Masashi Mori, analyst at Credit Suisse Securities in Tokyo.Japan's overall cigarette sales in June shrank 5.2%.See also: Here's What the DEA Said About Marijuana TodayOn Friday, JT said revenue from July cigarettes sales in Japan dipped by 3.4% to 53.4 billion yen.Unlike conventional e-cigarettes that vaporize a nicotine infused liquid, iQOS produces a smokeless aerosol by heating tobacco leaf packed into stubby cigarettes inserted into the device.So far it has tested the gadget in seven countries, including cities in Switzerland and Italy.

Japan, which has suppressed e-cigarette "vaping" by regulating nicotine liquids under pharmaceutical laws, is the only country where it is sold nationwide.Demand for iQOS, which is made in Malaysia, has outstripped demand, leaving Philip Morris unable to make the most of its early entry into Japan.vape e cigarette storeSome limited-edition IQOS models are selling online for as much as 80,000 yen."Whenego vaporizer wholesale usaPhilip Morris can supply enough to meet demand then its push in to the market is very likely to accelerate," UBS Securities Japan analyst Naomi Takagi said.E-cigarettes assuage some smokers' health concerns and ease social stigmas attached to tobacco.iqos elektronske cigareteTobacco firms are battling to take an early lead in the emerging market as overall cigarette sales shrink globally.Sales of e-cigarettes, however, are booming, growing five times to $8 billion in 2014 from 2010, according to research company Euromonitor.ios cracked apps

The market in 2020 is likely to be 20 times the 2010 level, predicts Euromonitor.ios store marketGlobal cigarette revenue is about $750 billion.Philip Morris plans to widen sales of iQOS to 20 countries by the end of the year.Former state tobacco monopoly Japan Tobacco, which has 60% of its domestic market, is struggling to counter the challenge with its own device.ios store websiteJT's electronic cigarette stick, dubbed the Ploom TECH, creates a vapor from a liquid that is passed through granulated tobacco.Yet the world's No.3 cigarette maker has so far been unable to match iQOS's nationwide launch, with no clear indication yet when it will have sufficient production output to do so."Itdoubtful JT will manage a wider launch before the end of the year," Takagi at UBS Securities said..uk ASH reaction to new Philip Morris IQOS ‘heat not burn’ product 30 November 2016 30 November 2016.

Tobacco company Philip Morris has today launched IQOS, a potentially ‘reduced risk’ tobacco product in the UK.The device uses compressed tobacco in a ‘mini-cigarette’ form in a vapouriser.Unlike electronic cigarettes which vapourise nicotine suspended in a liquid, the IQOS heats and vapourises tobacco.Globally, smoking killed 100 million people in the 20th century, many more than all deaths in World Wars I and II combined.If current trends continue tobacco-related deaths will number around 1 billion in the 21st century, mainly in low and middle-income countries.[1] In the UK alone, smoking still kills nearly 100,000 people every year.[2] ASH believes, therefore, in line with the Royal College of Physicians, that in the interests of public health it is important to promote the use of e-cigarettes, NRT and other non-tobacco nicotine products as widely as possible as a substitute for smoking in the UK.[3] Vapourised tobacco may also be substantially less harmful as the tobacco is not combusted to produce smoke.

However: Particularly because of the tobacco industry’s long record of deceit over the health risks of smoking, there is an urgent need for independent research into the level of harm these products may cause.Philip Morris accepts that IQOS is likely to be as addictive as smoking, so the risks of youth uptake need to be investigated.Furthermore, because the product is expensive, there also needs to be research on the economic and social cost of dependence, and not just on any physical harm.We understand that the UK Government has asked the independent Committee on Toxicity to look at the data; this is welcome but not sufficient.It should be noted that the tobacco industry, including Philip Morris, was found by the Judge in the recent case on standardised packaging to have submitted evidence which fell “significantly below internationally accepted best practice.” [4] Although Philip Morris claims to be working towards a world without smoking, the company is still reliant on conventional tobacco and admits that it will continue to be so for many years to come.

[5] In countries with relatively weak legislation, PMI is still using marketing and advertising tactics designed to promote smoking to young people, for example through its “Be Marlboro” campaign.[6] ASH therefore believes that unless and until independent evidence shows that IQOS and similar products are substantially less harmful than smoking then these products should be regulated in the same way as other tobacco products.Deborah Arnott, Chief Executive of health charity ASH said: “Philip Morris states that this is potentially a reduced risk product.If smokers switch to electronic cigarettes or other products that can be shown to cut the risks to their health, this could lead to a big improvement in public health.But we need independent evidence to support any claims made by the tobacco industry.Philip Morris claims to be moving towards a post smoking future but, like other tobacco companies, it is still actively promoting smoking around the world, using methods that would be illegal in the UK.

From past experience nothing the tobacco companies say should be accepted at face value.Fully independent research and assessment will be crucial if IQOS and related products are to be accepted as useful in fighting the smoking epidemic.” ENDS Notes and Links: Action on Smoking and Health is a health charity working to eliminate the harm caused by tobacco use..uk/about-ash ASH receives core funding from Cancer Research UK and the British Heart Foundation.[1] Globally, tobacco use killed 100 million people in the 20th century, much more than all deaths in World Wars I and II combined.Tobacco-related deaths will number around 1 billion in the 21st century if current smoking patterns continue.The Tobacco Atlas  American Cancer Society, 2015.[2] In the UK alone, smoking kills nearly 100,000 people every year.ASH Fact Sheet – Smoking statistics: illness and death  2015 [3] Royal College of Physicians.Nicotine without smoke: Tobacco harm reduction.London, RCP, 2016 [4] Justice Green’s summary of the High Court judgement on the tobacco industry’s challenge to the UK’s standardised packaging law.