En WWF on Public Accounts Open in Viber Scan to follow WWF[🐘 EMERGENCY!!!] Your support could also be the difference between life and death for elephants.Help them NOW: wwf.sg/savetheirskins #Come & join us for Earth Hour 2016 < JOIN US @ THE FLOAT Three countries – one purpose!This Earth Hour Singapore, Malaysia and Indonesia will come together to highlight the problems caused by deforestation and to find united solutions.Show the world you care about forests and join us as we form a record breaking mass yoga tree pose at 6pm.Enjoy top class entertainment from some of Singapore’s best known bands and club DJs at the FREE Earth Hour concert, with special guest host Munah Baghraib.Watch from the stunning setting of the Float@Marina Bay as Singapore’s landmark buildings switch-off their lights in support of climate change.Or you can take part in one of the many community Earth Hour events across the country: If you’d like to let us know that you are coming to the main event, please RSVP here: Participating buildings, organisations and businesses for Earth Hour’s Lights Off

In a huge coup Independent Thai agency CJ Worx Bangkok has picked up the Design Lions Grand Prix at the Cannes Lions Festival of Creativity's for their highly-awarded "The Unusual Football Field" campaign.BBH Singapore continued their great time in Cannes with one Gold Lion and a Silver Lion for Nike's "Unlimited Stadium".Dentsu Japan picked up Silver and Bronze for "The Study of the Human Mind", and other Silver statues go to Saatchi & Saatchi Singapore Birdlife International's "Burnt" campaign.Ogilvy & Mather Mumbai also picked up a Lion for Savlon "Chalk Sticks", with Taproot India "adidas odds" and McCann Tokyo also in the winners circle for for Amazon 2017 Fashion week.Continue reading CJ Worx Bangkok takes out Cannes Design Lions Grand Prix for "The Unusual Football Field".Y&R Singapore and McCann World Group India have both won Silver in the Cannes Lions Festival of Creativity's Product Design category.Y&R' Singapore's Silver was for "Tinymos - The World's smartest astraphotography camera" and McCann Worldgroup India for "The Afghan Immunity Charm".TBWA\Hakuhodo Japan received a Bronze statue for Tess & Co's "Cogy Wheelchair "and Ogilvy & Mather India received a Bronze award for "Savlon Healthy Hands Chalk Sticks".VIEW THE FULL LIST OF CANNES PRODUCT DESIGN WINNERS: Product Design Winners.xlsx In the Cannes Lions Festival of Creativity Media category Havas Singapore has won two Silver Lions for Netflix's "You Know the Queen.

OMD Singapore has also won a Silver statue for McDonald's "Restaurant Capacity Based advertising for McDelivery".Two Bronze Lions go to China for Suning's "The Tape Pledge" and one each to Dentsu Toyko for Procter & Gamble's "Mr Sniff", McCann Worldgroup India's "PayTM Sweet Change" and "The Afghan Immunity Charm" and Y&R The Philippines Chevron's "Liter Lottery".VIEW ALL THE CANNES LIONS MEDIA WINNERS:Media Winners.xlsx In the winners list for the Cannes Festival of Creativity's Entertainment category BBH Singapore has won Gold and Silver for Nike's "Unlimited Stadium".Havas Taiwan won Silver for Volvo's "Alice's Wedding".Bronze statues were awarded to Lexus International Japan/The Weinstein Company LA for "Game (Lexus Shot Films)", Dentsu Taiwan for "Single Belief" for Pernod Ricard,  Tohokushinsha Film Corporation Tokyo for "Gravity Cat", CJ Worx Thailand for "The Unusual Football Field", Publicis Singapore for Vicks "Touch of Care", TBWA\Shanghai for "Penguins Frozen Storybook" and Dentsu Tokyo for the Green Ribbon Project Committee's "Second Life Toys".No Asian entries were awarded Lions Entertainment.VIEW THE FULL LIONS ENTERTAINMENT WINNERS LIST:Entertainment Winners.xlsxVIEW THE FULL LIONS ENTERTAINMENT FOR MUSIC LIST: Entertainment for Music Winners.xlsx Paul Yole has written for Campaign Brief at the last eleven Cannes Lions.

This year he is looking out  for what's new and what's recurring.I managed to go 24 hours without hearing a two-letter acronym.And then I went to a Google presentation.David Singelton, one of Google's top engineers, shed some light on how ML (Machine Learning) is creating problem solving systems based on examples and experiences rather than laying down a set of rules.vaporizer gebläseI don't expect this work to be able to crack that impossible brief the client gives you with two days to solve it, but it's reassuring to know that ML is now being used to combat online harassment and create an environment in which conversations can flourish.steam vaporizer flipkartContinue reading Paul Yole's Tuesday Cannes review - welcome to the machine.atmos nation optimus dry herb vaporizer reviews

Directors Think Thank and director Rajay Singh recently collaborated with M&C Saatchi Malaysia to produce the new Raya spot.The film has taken a human look on how different cultures celebrate Raya around the world.Raya (known as Eid globally) is a Muslim celebration that marks the end of the fasting month.der beste tragbare vaporizerThe 3-minute video highlights Muslim families in four different countries celebrating the first day of Eid.vaporizer powayThe commercial was shot in Malaysia, China, India, and Japan; giving viewers a different perspective on the celebration as some of the countries featured are not commonly associated with Islam.VIEW THE SPOT Continue reading M&C Saatchi Malaysia and Directors Think Tank shoot new Raya global Malaysian Airlines film.the best vaporizer australia

Ad Stars has announced that 115 university students from 12 countries have been selected to participate in the 2017 Young Stars competition, which runs during Ad Stars 2017 from 24th to 26th August.The Young Stars AD Competition is the world's first global advertising competition for university students.k800 vaporizerAd Stars congratulates this year's finalists from 41 teams (an increase from 38 teams in 2016 (pictured)): Continue reading 115 university students from 12 coutries to compete in Ad Stars Young Stars competition.e cigarette veigyAlfred Wee, Crowbar Co-Chairman and Head of Jury (Innovation & Technology) and his merry men."Igdm vaporizerlike to think we are all living in a fairy tale," says Wee (pictured)."We tell stories all the time; we share our daily adventures, we celebrate someone's special moment and even sympathise with other's misadventure.

There are truths in fairy tales especially in our business - an idea unfolds and reveals a meaningful story for our clients' brand.And now, more than ever, we can tell them beyond books.Our digital narratives are boundless and limitless."Inline with the "Fairy Tales Do Come True" theme of Crowbar 2017, the Wee has his own fable to tell."Ihad an accident many years ago.I didn't just break my femur; it broke my spirit," adds Wee."The recovery was long and I thought I'd never walk again."Continue reading Alfred Wee CD at McCann Worldgroup and Crowbar Co-Chairman tells his own fairy tale.David Nobay, founder and creative chairman, Marcel, Sydney is sitting on the Outdoor Lions jury.In Gonzo style, he reports exclusively for Campaign Brief.Part Four:This entire gender-diversity fad is in perilous danger of swerving clean off the road, and taking all us testosterone-laden lemmings with it, straight over the edge to a dark, deep oblivion.Over here on La Croisette, Lord Savage, with all the renegade zest of a teenage student activist, has had his vice-tight grip on the wheel and foot down hard on the pedal for months now; pronouncing a total shattering of the glass ceiling and surrendering extraordinary, so far unheard-of levels of percentage equality to the other side (some recent figures right up there in the high forties!).

This screams truly precarious and terrifying trials ahead for the majority of us card-carrying admen who specifically got into this arch caper thirty years ago based on the express guarantee that THERE IS NO GENDER EQUALITY IN ADVERTISING??Continue reading Fear and Loathing on La Croisette - Part 4.BBDO Malaysia and U Mobile has partnered with one of the country's favourite local rock bands, Kyoto Protocol, as part of the telco's Hari Raya campaign.The campaign consists of a music video, directed by Laura Low and produced by Wayang Works, where Kyoto Protocol sings their rendition of the iconic "Maafkan Kami" track as tribute to Tan Sri P. Ramlee.The song was carefully selected to be part of U Mobile's Hari Raya campaign because it speaks of the qualities celebrated during Hari Raya, such as forgiveness and humility.VIEW THE SPOT Continue reading BBDO Malaysia + U Mobile partner with rock band Kyoto Protocol for their Hari Raya Campaign.Matt Dickson, national head of creativity, Southern Cross Austereo, Perth is sitting on the Cannes Radio Lions jury.

Dickson reports on the judging exclusively for Campaign Brief.Day 3 was meant to be a tough day for the radio jury, but was surprisingly the easiest so far.We spent the day working through shortlisted entries, deciding which would be worthy of metal, to then be discussed  and finalised tomorrow.Overall the theme that stood out  to me was the capacity for radio and audio to do good.Outside the charity and non-profit category, there were quite a few entries determined to at the very least address, and in some cases practically fix issues in society - the gender pay gap, care for the sick, road safety, and more.Continue reading Matt Dickson's Cannes Diary #3.Simon Vicars (left), creative group head, Colenso BBDO, Auckland is sitting on the Cannes Radio Lions jury.Vicars reports on the judging exclusively for Campaign Brief.Today someone broadcast an orgasm into space.Cannes is awesome.And so are my fellow jurors, led by Mario D'Andrea.They're a clever bunch, and together we're nudging closer to a shortlist.

It's still early days but there are some trends:South Africans can really write radioComputerised voices are tiresome (and probably shouldn't be entered into 'casting') Continue reading Simon Vicars' Cannes Diary #2.Publicis Groupe will be sitting out the 2018 Cannes Lions festival.To save money.New chief executive officer Arthur Sadoun (pictured) made his first dramatic mark on the holding company this week by forbidding all of its agencies around the world from participating in awards shows, trade shows or other paid promotional efforts for more than a year.Agency networks in the Groupe include Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious.Read more at AdWeek... BBH Singapore has won Silver and 2 Bronze Lions for Nike's "Unlimited Stadium" in the Cannes Festival of Creativity's Creative Data category.F5 Shanghai also won a Silver for Baidu's "Know You Can", as did Zenith Shanghai for Saic General Motors' "Mycarpulse Super ID - Car Wellness get hyper-personalized with Ai Mega Data" and TBWA\Hakuhodo Tokyo also won Silver for adidas' "Green Light Run", which also picked up two Bronze statues.VIEW THE FULL CREATIVE DATA WINNERS LIST: Creative Data Winners.xlsx One Grand Prix, 2 Golds, 4 Silver and 5 Bronze statues were awarded in the Cannes Festival of Creativity's Innovation category with Leo Burnett India being the only recipient from Asia.Leo Burnett won a Silver Lion for HP Lubricants "Roads that Honk" an anti-collision warning device for safer driving on highways.The Grand Prix went to 'The Humanium Metal Initiative' by Åkestam Holst, Stockholm / Great Works, Stockholm for IM Swedish Development Partner.

Jury President Susan Lyne, President and Managing Partner at BBG Ventures, praised the work for demonstrating innovation at every stage from concept to the business model, to support communities affected by gun violence.VIEW THE FULL WINNERS LIST: Innovation Winners.xlsx Asia has scored 2 Gold, 3 Silver and 4 Bronze in Cannes Lions Festival of Creativity's Cyber category.The two Golds go to BBH Singapore for Nike's "Unlimited Stadium" and Tencent Shenzhen for QQ Alert's "Hope Never Dies".Ogilvy & Mather Singapore won Silver for Alliance Francaise de Singapour's "Hollywood Rejects" campaign.Tohokushinsha Film Corporation Tokyo has picked up a Silver Lion for Samsung's "Draw and Release",  two Bronze for Sony's "Gravity Cat" and one Bronze for "Green Light Run".The Cyber Lions recognise creativity experienced digitally to enhance a brand's message and demonstrate results.From 2893 entries, 110 Lions were awarded: 19 Gold, 33 Silver and 55 Bronze.Jury President Colleen DeCourcy, Global Chief Creative Officer, Wieden + Kennedy, explained that the jury selected work that embodied where technology has moved ideas forward.

Three Grands Prix were honoured: 'Åland Index/Baltic Sea Projects' by RBK Communication, Stockholm for The Bank of Åland; 'Meet Graham' by Clemenger BBDO Melbourne for Transport Accident Commission Victoria; and Did you Mean Mailchimp?by Droga5, New York and Mailchimp, Atlanta, that had bold originality at its heart.VIEW THE FULL CYBER WINNERS LIST: Cyber Winners.xlsx Taproot Dentsu India, McCann Worldgroup India and TBWA\Hakuhodo Japan have all won a Silver statue in the Cannes Festival of Creativity's Direct category.Taproot Dentsu India's Silver was for "adidas odds", McCann Worldgroup India for the Ministry of Public Health, Islamic Republic of Afghanistan's "Immunity Charm" and TBWA\Hakuhodo Japan for adidas' "Green Light Run".VIEW THE FULL DIRECT WINNERS: Direct Winners.xlsx Dentsu Y&R Tokyo has won the Grand Prix plus a Gold and Silver Lion for Recruit Lifestyle's "The Family Way" in the Cannes Lions Festival of Creativity Mobile category.PHD China has picked up a Silver Lion for Bayer's "Yasmin's Sex-Ed Revolution".Tencent Shenzhen wins Bronze for QQ Alert "Hope Never Dies".

Y&R Singapore also win Bronze for "Tinymos The World's smartest Astrophotograhy camera" as do Dentsu Tokyo for Ezaki Clico's "Glicode".Jury President Andy Hood, Head of Emerging Technologies, AKQA, explained that the best work has seen creatives offering solutions to some of the world's biggest problems and the Grand Prix did just that."It's not just an award, it's a statement of how we want the winning work to be and how technology can have a direct impact on people's lives."VIEWTHE FULL LIST OF MOBILE WINNERS: Mobile Winners.xlsx In the Cannes Lions Festival of Creativity's Product Design category Asia has 16 shortlists.India and Japan lead with 4 each.For India there are two each for McCann Worldgroup and Ogilvy whilst TBWA\Kakuhodo has two, with Dentsu and Himawari Design have one each for Japan.Singapore follows closely with 3 shortlists all for Y&R.China has two shortlists and Hong Kong, Bangladesh and Thailand all have one.DOWNLOAD OR VIEW THE PRODUCT DESIGN SHORTLIST: Product Design Shortlist.xlsx Asia has 20 shortlisted entries in the Cannes Lions Festival of Creativity Media Shortlist.

, JWT and Mindshare).India and Singapore follow with 3 each.South Korea, The Philippines and Japan have two each whilst Pakistan, Hong Kong and Thailand have one each.DOWNLOAD OR VIEW THE MEDIA SHORTLIST: Media Shortlist.xlsx Day Two at the Cannes Lions saw the week really kick off.The streets, bars and restaurants really filled up as more and more delegates arrived at the Palais for the festival.The Cannes Lions first award show saw winning work taking centre-stage in a red carpet Awards Show where the PR, Outdoor, Glass, Print & Publishing and Promo & Activation Lions were announced.The show opened with an electric performance by The 6 Pack Band, the transgender group who scored the Glass Grand Prix for Mindshare Mumbai at last year's Festival.The huge opening gala followed with 5,000 delegates taking over the Carlton Beach.Earlier on CB scored an invitation to the lovely FBI Recruitment lunch on La Guerite, a small island 15 minutes boat ride away from Cannes.This was followed by drinks at the Majestic and then Campaign Brief hosted a Welcome Cocktail soirée for several hundred Aussie and Kiwi delegates at the Grand Hotel Thanks to our generous sponsors Photoplay and Fin Design + Effects.

In between all this was the AOL party where Stevie Nicks took to the stage to entertain guests.Only in Cannes!!VIEW DAY ONE PICS HERE Continue reading Day 2 @ Cannes Lions through the CB camera.Asia has scored 15 shortlists in the Cannes Festival of Creativity's Entertainment category.Both Japan and Singapore have four shortlists each.Thailand, Chinese Taipei and China have two each and India has one.For Japan Dentsu has two and Tohokushinsha Film Corporation and Lexus International have one each.For Singapore BBH has two, and Publicis and Ogilvy & Mather one each.In the Cannes Lions Entertainment for Music category Dentsu Tokyo and Phoinikas Bangkok were the only two Asian agencies to make it to the shortlist stage.VIEW THE ENTERTAINMENT SHORTLIST - Entertainment Shortlist.xlsVIEW THE ENTERTAINMENT FOR MUSIC SHORTLIST - Entertainment Lions for Music Shortlist.xls Asia has 52 shortlists in the Cannes Festival of Creativity's Design category.Japan has 21 shortlists lead by Dentsu Tokyo with 9 shortlists.

India has 11 shortlists lead by Leo Burnett with 4.China has 6 shortlists, Singapore 5, Thailand 4, Hong Kong 3 and South Korea 2.VIEW THE THE DESIGN SHORTLIST - Design Shortlist.xls The Cannes Lions Festival of Creativity has released another five shortlists.These can be downloaded below.A detailed analysis of Asia's performance will follow shortly, along with all the winners from the region later this week.DOWNLOAD OR VIEW THE ENTERTAINMENT SHORTLIST: Entertainment Shortlist.xlsDOWNLOAD OR VIEW THE ENTERTAINMENT FOR MUSIC SHORTLIST: Entertainment Lions for Music Shortlist.xlsDOWNLOAD OR VIEW THE THE DESIGN SHORTLIST: Design Shortlist.xlsDOWNLOAD OR VIEW THE MEDIA SHORTLIST: Media Shortlist.xlsDOWNLOAD OR VIEW THE PRODUCT DESIGN SHORTLIST: Product Design Shortlist.xls Ogilvy & Mather Singapore was crowned Overall Agency of the Year at Marketing Magazine's Agency of the Year Awards 2017 on Friday night, June 16, 2017.The agency took home five Gold awards in the lead-up to the feat, winning in every category it entered including Creative, Digital, Public Relations, Social Marketing, and B2B Agency of the Year.Chris Riley, Group Chairman, Ogilvy & Mather Singapore, said, "Winning Overall Agency of the Year and Gold across so many categories is an absolutely fantastic achievement for us as it showcases our depth of talent and breadth of services right across the O&M Group here in Singapore.

The wins are testament to the success of our push for closer integration as one Ogilvy, and is a great sign that we are charting the right course during this crucial period of disruption and transformation.I'd like to thank our clients for their trust and partnership, and every member of our team for making such a win possible.Tonight is truly one for the record books."Continue reading Ogilvy & Mather Singapore wins big at Marketing Magazine's Agency of the Year Awards.Brad Elridge (left), founder and ECD at Soap Creative is sitting on the Cannes Mobile Lions jury.Elridge, reports on the judging exclusively for Campaign Brief.Day 5 on the mobile jury.The metal has been decided and the shortlists are locked in.It was our president's birthday today which made our final day together that extra bit special... aawww!Happy Birthday Andy and thanks for your chilled demeanour filling the room with positive vibes over the past week.There was a considerable amount of measured and passionate debate today.

And it really took us all day to churn through it.But, I can honestly say I've never been on a jury that shared such a natural connection - and the end result is a list we are all collectively very happy with.Give or take a couple :) Continue reading Brad Elridge's Cannes Diary #3.Jason Williams, chief creative officer, Leo Burnett Australia is sitting on the Cannes Direct Lions jury.Williams, reports exclusively for Campaign Brief.What's the true value of a Lion?I'm no accountant and numbers are certainly not my strength.But, here goes...The percentagesIt all begins months in advance, your direct entry is one of 2688 submitted from 76 countries (41,000 total show).That entry needs to survive 40 of the industry's best online judges and if it's good enough, it will become one of 346!That's 12% of all entries.Then, ten lucky 'awarding jurors' spend four days reducing the shortlist even further, to just 214 entries or 8%.Long days of debate and deliberation determine the most valued ideas.

Incredibly only 2.5% will win gold, silver or bronze and you have a .2% of winning a Grand Prix!Continue reading Jason Williams: What's the true value of a Lion?.Matt Dickson, national head of creativity, Southern Cross Austereo, Perth is sitting on the Cannes Radio Lions jury.Dickson reports on the judging exclusively for Campaign Brief.Day 2 judging Lions radio was inspiring.Yesterday I walked back to the hotel feeling frustrated - having heard many good ideas that missed in execution, or some great executions that were missing an idea.Continue reading Matt Dickson's Cannes Diary #2.After a competitive pitch, FAW Audi has appointed Leo Burnett Beijing for Audi's integrated marketing and communications in China from 2017 to 2019.Working as Audi's strategic creative partner, Leo Burnett will be tasked with taking this luxury auto brand to new heights in China.Audi entered the China market more than 29 years ago, and has been one of the most successful luxury auto brands in the country with over 4 million users.

The brand has created many innovative 'firsts', leading the changes of Chinese people's view of luxury cars.Continue reading Leo Burnett Beijing wins FAW AUDI business.Volkswagen recently launched the limited edition of the most popular carline Polo GT - The Polo GT Sport.The new Polo GT Sport is equipped with a host of exterior and interior updates, giving it a sporty and dynamic appearance.VIEW THE SPOT Continue reading DDB Mudra West and Volkswagen's new spot commands respect for the new Polo GT Sport.It's almost impossible for a fresh grad to get the attention of the world's top Chief Creative Officers.Except when they're locked in a room together, looking at case videos all day.To help the current crop of grads from the Michigan State University's Department of Advertising & PR get a leap start on their careers, J. Walter Thompson Shanghai packaged the students' elevator-pitch videos as a Cannes Lions case video.Continue reading JWT Shanghai & MSU students hack the Cannes jury room to hit up chief creative officers for jobs.

Taguig - Most if not all of us find it easier to connect with out mothers.We share our questions, worries, and even secrets with them.But for dads, well, that's a bit more complicated.In the realm of relationships, dads are known to be the quiet but reliable ones.Our relationship with them are considerably functional - if we need somebody to pick us up, or we need something to pay for, etc.But behind all that, dads sometimes crave the attention, talks, and emotion we share with our moms.That's why SM Supermalls and Tribal Worldwide decided to tell how dads really feel with "Daddy's Girl."VIEWTHE FILM Continue reading Tribal Worldwide Philippines + SM Supermalls praise dads with a twist in "Daddy's Girl" film.Paul Yole (pictured far left) has written for Campaign Brief at the last eleven Cannes Lions.This year he is looking out for what's new and what's recurring.A guy from MIT was going to be talking about neuroscience so I thought it was worth a shot.The title was intriguing - "The biology of a Creative Idea".Adam Horowitz looks about 13 years old but he uses very big words, so this modern day Doogie Howser, MD may have lost some of his audience.

Continue reading Paul Yole's Monday Cannes Festival of Creativity review - fake news and transient hypofrontality.This Raya season, Leo Burnett Malaysia and Tenaga Nasional celebrate the festivities with a simple, yet timely reminder that family matters most.But in the most epic and humorous way possible.TNB Chief Corporate Officer, Datuk Wira Roslan Ab Rahman said, "Aidilftri is about strengthening relationships between family and friends.For this year's Hari Raya, we seek to convey the message that relationship with family members is sacred and we should always value our time spent with them".VIEW THE FILM Continue reading Leo Burnett Malaysia's latest Raya film for Tenaga shows how family and friends matter most.Motilal Oswal Financial Services has appointed Mullen Lintas Mumbai for creative duties.menting on the appointment, Ramnik Chhabra, Marketing Director, Motilal Oswal said, "Mullen Lintas managed to creatively interpret our communication brief with simplicity and impact.Important parameters while communicating in a category with low penetration and awareness."Speaking

of the win, Amer Jaleel, Chairman & CCO, Mullen Lintas (pictured) said, "Motilal Oswal is a large enterprise that's founded on strong principles.And the simplicity with which they approach financial services is quite impressive.When we met the people behind this inspiring organisation we were really thrilled by their childlike enthusiasm towards the advertising idea that we had proposed.Their reaction and response pretty much sums up our campaign premise.You'll soon get to see some really clutter breaking work."Continue reading Mullen Lintas Mumbai picks up Motlilal Oswal.Ogilvy & Mather Singapore and Ogilvy & Mather Mumbai have both won Gold awards in the Cannes Lions Festival of Creativity's PR category.Ogilvy Singapore's Gold Lion is for Alliance Francaise de Singapour's "Pitching French Films to Hollywood" and Ogilvy & Mather Mumbai for "Savlon Healthy Hands Chalk Sticks" (which also won Bronze).Silver statues went to BBDO India for Pepsico's "Releasethepressure, Dentsu Japan for the Green Ribbon Project "Second hand Toys" and a Bronze was awarded to Dentsu Japan's Glicode.Karen van Bergen, Chief Executive Officer, Omnicom Public Relations Group, led the PR Lions jury and said her jury had found their Grand Prix winner, 'Fearless Girl' to be a "perfect example of doing well by doing good."

In total 2208 entries were received and the jury awarded 17 Gold, 32 Silver and 50 Bronze Lions.VIEW OR DOWNLOAD THE PR WINNERS: PR Winners.xlsx Publicis Shanghai, Ogilvy & Mather Bangkok and TBWA Bangkok have each won Silver statues in the Cannes Lions Festival of Creativity Print & Publishing categoryPublicis Shanghai picked up the Silver Lion for Xiaomo Technology's campaign, Ogilvy Bangkok for Lego's "Build the Future" campaign and TBWA\Thailand for McDonalds "Loving the Night" print campaign (which also was awarded a Bronze Lion).Other Bronze statues were awarded to MullenLowe Singapore for Unilevers "Breeze" campaign and Cheil Worldwide Hong Kong for JBL Headphones' "Block Out" campaign.Continue reading O&M Bangkok, Publicis Shanghai + TBWA Bangkok win Silver in Cannes Lions Print & Publishing.BBH Singapore has won four Bronze statues for Nike's "Unlimited Stadium" in the Cannes Lions Festival of Creativity's Promo & Activation category.Other Bronze winners are Ogilvy & Mather Mumbai for "Savlon Healthy Hands Chalk Sticks" and CJ Work Thailand for "The Unusual Football field".

VIEW THE PROMO + ACTIVATION WINNERS - Promo_Activation Winners.xls BBH SIngapore and Ogilvy & Mather India have both won Gold at the Cannes Lions Festival of Creativity.BBH Singapore won Gold (and Silver) for Nike's "Unlimited Stadium" and Ogilvy & Mather India won for "Savlon Healthy Hands Chalk Sticks".Two Silver Lions were awarded to Ogilvy Bangkok's campaign for "Build The Future" for Lego.Other Silver trophies were awarded to GreyJUnited and their campaign for Tic Tac's "Now in Orange, Apple and Mango", Ogilvy & Mather Hong Kong for their campaign for Amnesty International (which also won Bronze), CJ Worx Thailand for "The Unusual Football Field", Ogilvy & Mather Japan for their campaign for Sagawa Soy Sauce (also winning Bronze), TBWA\Thailand and their campaign for McDonald's "Loving the Night" campaign (which also won Bronze) and McCann Worldgroup India's campaign for World for all Animal care Adoptions.Continue reading BBH Singapore and Ogilvy & Mather India win Gold in the Cannes Lions Outdoor category.

Law & Kenneth Saatchi & Saatchi India has won Gold in the Cannes Lions Glass category for The Amada Trust's "#Give her 5".Out of 11 awarded entries the only other award to Asia was for Dentsu Tokyo for Recruit Lifestyles "The Family Way".The Lion for Change category received 203 entries and the jury awarded 2 Gold, 3 Silver and 5 Bronze Lions, along with the Grand Prix.The proceeds from Glass, 137,765 Euro, will be donated equally between UN Women and the Geena Davis Institute on Gender in Media.VIEW ALL THE GLASS WINNERS: Glass Winners.xlsx Continue reading Law & Kenneth Saatchi & Saatchi India wins Gold in the Cannes Lions Glass category.An easy day to kick off this year's Cannes Lions International Festival of Creativity.The first Sunday of the Festival is when the crowds start to grow and you can feel the momentum build.The day was spent networking in a very civilised manner.Early on in the week is the best time in Cannes.Later in the week you are running from one meeting/party to another but early on in the week is a great time to catch up with friends.

The highlight of Sunday was hearing about the great performance of Asia at the shortlist stage in the first few categories and also helping to celebrate this with great friends on the Carlton Terrace and at the Gutter Bar.O&M Hong Kong scored 22 shortists on day one - probably the highlight of the day.Socially, lunch at the Carlton Beach is a must and this was followed by dinner at Pastis, a great local restaurant right in the middle of Cannes.Sunday is also a great time to stroll around Cannes and take in the sights, which included watching Pakistan crush India in the Champions Trophy cricket one day tournament.Continue reading Day 1 @ Cannes Lions through the CB camera.Asia has 16 shortlists in the Cannes Festival of Creativity's Direct category, 7 for India, 4 for Singapore, 2 for Japan and one each for China, Hong Kong and Thailand.For India Leo Burnett has 3, McCann WorldGroup has 2 and one each for Ogilvy & Mather and Taproot.Ogilvy & Mather and BBH and have two each for Singapore.TBWA|Shanghai, BBDO Bangkok and Cheil Hong Kong have one shortlist each.DOWNLOAD THE DIRECT SHORTLIST: Direct Shortlist.xls Laurie Geddes, creative group head, J. Walter Thompson, Sydney is sitting on the Cannes Film Lions jury.

Geddes reports on the judging exclusively for Campaign Brief.Day 2Bizarrely, we finish the day early.At 3pm they suddenly announce we are done and free to frolic in Cannes for the rest of the day.Tragically, however, I have been struck down by a vicious flu, no doubt thanks to the flying germ incubator that brought me here.So I spend my frolicking time lying in my hotel bed, alternately aching, shivering and sweating.Kind of like an epic hangover, but without any of the fun that should have preceded it.Continue reading Laurie Geddes' Cannes Diary #2.Asia has 11 shortlists in the Cannes Festival of Creativity's Mobile category with 5 going to Japan, all for Dentsu Inc Tokyo.China has 4 shortlists (two for Tencent and one each for BBH and PHD) and Singapore has 2 (one for Ogilvy & Mather and the other for Y&R).DOWNLOAD THE MOBILE SHORTLIST: Mobile Shortlist.xls Asia has scored 14 shortlists in the Cannes Festival of Creativity's Creative Data category with 5 each going to Japan and China and four to Singapore.

All of Japan's shortlists were for Adidas' "Green Light Run".For China F5 Shanghai have four shortlists for Baidu's "Know you again", whilst Zenith Shanghai have one finalist.All of Singapore's four finalists are for Nike's "Unlimited Stadium".VIEW THE CREATIVE DATE SHORTLIST: Creative Data Shortlist.xls Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury.Brideson is writing exclusively for Campaign Brief.Not a dick joke or old-lensed cliché of a woman in sight...Day Two and Three Just great work, gender-clever ideas and brave brands willing to tackle issues that are good for business and connect better with their audiences.I have seen brilliant attempts from brands that naturally target women but are trying to do it in a new and empathetic/authentic way.Continue reading Bec Brideson's Cannes Diary #2.TBWA\India has appointed Vaybhav Singh as Managing Partner of its Digital Arts Network.He will report directly to Govind Pandey, CEO, TBWA\India.With a little over 15 years of experience across various advertising agencies, Singh (pictured) has led work on some of the biggest brands in telecommunication, consumer electronics, retail, fashion and automobiles.

His last role was at D&H Blurb, a creative advertising agency co-partnered by the Future Group, where he was a partner and CCO+COO.He's been responsible for some of the interesting work done on Airtel, Microsoft, Reebok, Hyundai, amongst others.Some of his work has also been featured and won in the APAC and global award shows.Singh's role at Digital Arts Network would involve leading TBWA's digital first clients like MasterCard and Airbnb as well as creative custodianship of Nissan United.Continue reading Vaybhav Singh joins TBWA\India as managing partner of its Digital Arts Network.The Cannes Lions Festival of Creativity has released another three shortlists.A detailed analysis of Asia's performance will follow shortly.DOWNLOAD THE CREATIVE DATA SHORTLIST: Creative Data Shortlist.xlsDOWNLOAD THE DIRECT SHORTLIST: Direct Shortlist.xls DOWNLOAD THE MOBILE SHORTLIST: Mobile Shortlist.xls To honour dads on Father's Day, McDonald's Philippines and Leo Burnett Manila present a most uneventful film.

Resisting sappy or hammy dramatizations that pervade during the occasion, they chose to highlight the mundane thing dads do everyday: wait, wait and wait some more.VIEW THE SPOT Paul Yole (pictured left) has written for Campaign Brief at the last eleven Cannes Lions.This year he is looking out  for what's new and what's recurring.Touchpoint Evangelist.Seriously guys, what kind of job title is that?As it happens, it belongs to a really bright and articulate social media expert from the great Tokyo agency, Hakuhodo.Haruko Minagawa was presenting today alongside her colleagues Kazuaki Hashida and Takahiro Hosoda.And it was really interesting.Hakuhodo sessions always provide something unusual and stimulating, if you can get past the ridiculous job titles.Their session today was entitled 'Appetite Creativity - creating desire in the social era'.For a moment I thought the food metaphor was going to be very contrived but it turned out to be almost perfect.In an imperfect kind of way.Continue reading Paul Yole's Sunday Cannes Festival of Creativity review - leveraging imperfection.