Media News 2017 2016 2015 2014 2013 Ploom TECH, a new state-of-the-art tobacco vaporizer to be launched online nationally and at certain stores in Fukuoka City, from early March JT launches Ploom TECH, a new state-of-the-art tobacco vaporizer3 Types of ''MEVIUS for Ploom TECH'' tailor-made tobacco capsulesTo be launched online nationally, andat certain stores in Fukuoka City, from early March Tokyo, January 26, 2016 --- Japan Tobacco Inc.(JT) (TSE: 2914) announces the launch of Ploom TECH tobacco vapor device and three types of ''MEVIUS for Ploom TECH'' tailor-made tobacco capsules.All products will be available from early March in Japan through nearly 900 stores in Fukuoka City, and nationwide via a specialized online store(*1).Ploom TECH allows consumers to enjoy smooth tobacco taste through tobacco vapor(*2).In December 2013, JT introduced Japan’s first tobacco vapor product, Ploom.Ploom TECH represents the next breakthrough product from the Ploom brand, which now delivers an even smoother tobacco taste and can be used instantly.

A clear tobacco taste provided by unique technology, and great ease of use Ploom TECH is a new way of enjoying tobacco by placing a tailor-made tobacco capsule filled with granulated tobacco leaves into a device, composed of a battery and cartridge.Vapor is generated from the liquid in the cartridge and passes through the tobacco capsule.With this innovative technology, JT has created a clear tobacco taste without ash or smoke.For the tobacco capsule, JT has developed ''MEVIUS for Ploom TECH'' – named after the No.1 cigarette brand in Japan, “MEVIUS”.This capsule provides a smooth taste.To allow the consumers to choose according to their preferences, a lineup of three new products – one regular and two menthol types – has been created.JT has also given thorough consideration to the ease of use of these products.Ploom TECH is activated merely by inhaling, making it possible to enjoy the experience immediately and at any time.Stick-shaped, lightweight and compact, Ploom TECH is also easy to hold and carry.Since there is no combustion, Ploom TECH tobacco vapor does not produce tobacco smoke smell or ash, making it a new way to enjoy tobacco that helps to avoid annoying those nearby.

This is JT’s latest offering toward realizing a society where smokers and non-smokers can coexist harmoniously.The launch in Japan marks the first roll-out of Ploom TECH globally, with launches in other countries to follow.By offering a wide range of choices to meet changing consumers’ preferences and satisfaction, JT is aiming to be the global leader in the emerging products category.(*1) Online sales will be conducted by our subsidiary, JT Creative Service (https://shop.ploom.jp).(*2) Our company refers to the mist-like substance that contains ingredients derived from tobacco leaves as ''tobacco vapor.''Product information of the Ploom TECH as of March, 2016 Vaporizer Ploom TECH starters kit (with Carry case) 1 March, 2016 4,000 Accessories Battery 1 March, 2016 1,500 USB docking station (charger) 1 March, 2016 900 AC adapter 1 March, 2016 900 Carry Case 1 March, 2016 1,100v Tobacco capsule Mevius Regular For Ploom TECH 1 March, 2016 460 Mevius Cooler Green For Ploom TECH 1 March, 2016 460 Mevius Cooler Purple For Ploom TECH 1 March, 2016 460 ### Japan Tobacco Inc.

is a leading international tobacco company.Its products are sold in over 120 countries and its internationally recognized brands include Winston, Camel, Mevius and LD.dx4 vaporizer youtubeWith diversified operations, JT is also actively present in pharmaceuticals and processed foods.vaporizer iphone appThe company’s revenue was ¥2.154 trillion (US$17,867 million(*)) in the fiscal year ended December 31, 2014(**).*Translated at the rate of ¥120.55 per $1, as of December 31, 2014**Due to a change in the accounting period from March 31 to December 31, the fiscal year 2014 covered nine months for Japanese domestic businesses and 12 months for the consolidated subsidiaries which operate the Group’s international tobacco business.vaporizer itaste vtr

On a comparable full calendar year basis, revenue was ¥2.433 trillion (US$20,186 million(*)).vaporizer kaskus fjbJTI Acquires “Ploom” Intellectual Property Rights from Ploom, Inc.vaporizer pen nycPloom to Adopt New Corporate Identity as PAX Labs, Inc.vaporizer 100 wattSAN FRANCISCO--(BUSINESS WIRE)--Ploom, Inc.announced today that JTI will acquire Ploom’s modelTwo and pods product line – including the “Ploom” trademark – and general intellectual property related to modelTwo and pods.Concurrent with the transaction, Ploom, Inc.will buy back JTI’s minority stake in order to focus on Ploom’s successful PAX business and an expanding product portfolio.Ploom’s new corporate name will be PAX Labs, Inc.

Financial details of the transaction were not released.The transaction is expected to close during the first quarter of 2015.“This partnership has afforded both parties many mutual benefits, and we are proud of our success with the pods product line,” says James Monsees, PAX Labs founder and CEO.“Both companies will profit from this fresh approach.Operating as PAX Labs, our focus on vaporization delivery products will fuel continued growth, especially as we enter new market segments.In addition to PAX, our industry-leading, loose-leaf vaporization product, we anticipate rapid rollouts of new products and further expansion into international markets.” PAX is an open system vaporizer that heats loose-leaf tobacco.It is currently available in the U.S.More than 500,000 PAX units have been sold.About PAX Labs, Inc.Founded in 2007 by two Stanford Design Program Masters program graduates, PAX Labs applies design principles to reinvent the smoking experience.